Smart Upgrades

Upgrade your Bleach, Tone and Blow Dry to a ROYAL experience! Details below.

PRINCESS

Adds b3 Bond Builder
+ 59

Reserve PRINCESS
This amazing hair color additive helps to lock in color, repairs hair, and improves the look and feel of your hair during your Bleach, Tone and Blow Dry.
I don’t want to upgrade

QUEEN

Adds b3 Demi Permanent Treatment
+ 99

Reserve QUEEN
Includes the PRINCESS experience plus an additional professional service that provides instant and long-lasting repair to extremely dry, color treated, and very damaged hair.
I don’t want to upgrade

GODDESS

Adds Take home shampoo & conditioner
+ 139

Reserve GODDESS
Includes the QUEEN experience plus top-of-the-line shampoo and conditioner specifically formulated to improve hair quality and the longevity of your hair color service.
I don’t want to upgrade